Country of Origin: ITALY
Overview
An Italian producer sought stable retail presence in Ukraine after unsuccessful attempts to replicate European shelf strategies.
Challenge
The Ukrainian retail environment demanded a different logic: price sensitivity, shelf competition, and limited attention span at point of sale.
Our Approach
We conducted shelf audits, consumer behavior analysis, and price architecture modeling. The CEO’s experience with retail tastings helped translate product quality into clear shelf messaging.
Execution
The brand’s portfolio was restructured for retail logic, with optimized SKUs and visual hierarchy adapted to local buying behavior.
Result
The brand achieved stable placement across selected retail chains without reliance on constant promotions.
Insight
Retail success is built on understanding how decisions are made — not where products are placed.