Country of Origin: FRANCE
Overview
A premium French producer approached the Ukrainian market with a long-term vision rather than short-term ambition. The brand’s priority was to enter carefully, preserving identity, pricing discipline, and reputation within a competitive environment.
Challenge
Ukraine presented a complex mix of regulatory requirements, fragmented distribution, and strong competition within the premium segment. The key challenge was avoiding overexposure while still achieving meaningful market presence.
Our Approach
We began with a strategic alignment session with the brand’s leadership, defining priorities, acceptable risks, and KPIs. Our CEO personally contributed to positioning decisions, drawing on extensive sommelier experience and deep understanding of French appellation logic.
The strategy focused on controlled entry, selective partners, and pricing architecture built for long-term sustainability.
Execution
We structured import and compliance processes, selected distributors based on strategic compatibility, and introduced the brand through carefully chosen channels. Every step was calibrated to protect brand equity.
Result
Within six months, national distribution was secured through a limited number of trusted partners. The brand entered the market with credibility and a solid foundation for growth.
Insight
True market entry is not about speed — it is about precision.